Analog Devices

ADV7391BCPZ-RL - 10-Bit SD/HD Video Encoder | Analog Devices

MPN: ADV7391BCPZ-RL βœ— End of Life
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1.71 V to 3.63 V Vdss 81 mA Id 32-LFCSP-VQ (5x5 mm) Package
From $4.5 USD / Unit
MOQ: 1 |
Price updated: 2026-08-21
Volume Pricing
Qty Unit Price Extended
1 $6.77 $6.77
10 $6.2 $62.00
100 $5.5 $550.00
500 $4.9 $2,450.00
1,000 $4.5 $4,500.00
ℹ️ All prices are in USD

Drop-in alternatives for ADV7391BCPZ-RL β€” same package, pin-to-pin compatible. Different-package parts requiring PCB rework are excluded.

Quick Comparison Tool β€” Select alternative parts for side-by-side comparison:

ADV7391BCPZ

βœ… Drop-In
πŸ“¦ 32-LFCSP-VQ (5x5 mm)
Same die, tray packaging instead of tape and reel

πŸ“‹ Reference alternative (not in catalog)

ADV7391BCPZ-REEL

βœ… Drop-In
πŸ“¦ 32-LFCSP-VQ (5x5 mm)
Same die, official tape and reel ordering code

πŸ“‹ Reference alternative (not in catalog)

ADV7393BCPZ

βœ… Drop-In
πŸ“¦ 32-LFCSP-VQ (5x5 mm)
Pin-compatible, supports additional video formats and features

πŸ“‹ Reference alternative (not in catalog)

ADV7390BCPZ

βœ… Drop-In
πŸ“¦ 32-LFCSP-VQ (5x5 mm)
Pin-compatible, but lacks component video output (YPrPb)

πŸ“‹ Reference alternative (not in catalog)

ADV7392BCPZ

βœ… Drop-In
πŸ“¦ 32-LFCSP-VQ (5x5 mm)
Pin-compatible, supports additional features like macrovision

πŸ“‹ Reference alternative (not in catalog)

THS8200

βœ… Drop-In
πŸ“¦ 32-LFCSP-VQ (5x5 mm)
Cross-brand, pin-compatible, similar video encoder functionality

πŸ“‹ Reference alternative (not in catalog)

ADV7391BCPZ-RL Maximum Ratings & Electrical Characteristics

Function Video Encoder
Number of DACs 3
Resolution 10-bit
Max DAC Sampling Rate 297 Msps
Supply Voltage 1.71 V to 3.63 V
Supply Current 81 mA
Video Output Formats CVBS, S-Video, YPrPb
Operating Temperature Range -40Β°C to +85Β°C
Package 32-LFCSP-VQ (5x5 mm)
Mounting Type Surface Mount
RoHS Status Compliant
Lifecycle Status Not Recommended for New Designs (NRND)
Interface Digital (YCrCb 4:2:2/4:4:4)
Power Dissipation [DATA_NEEDED: Power Dissipation]
MSL Level [DATA_NEEDED: MSL Level]

ADV7391BCPZ-RL Pin Configuration

QFN-32 Package Pinout Diagram QFN-32 5x5mm, P0.5mm, EP 3.1x3.1mm, JEDEC MO-220. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 QFN-32
Pin 1 DVDD β€” Digital supply voltage
Pin 2 DVSS β€” Digital ground
Pin 3 P0 β€” Digital video data input bit 0
Pin 4 P1 β€” Digital video data input bit 1
Pin 5 P2 β€” Digital video data input bit 2
Pin 6 P3 β€” Digital video data input bit 3
Pin 7 P4 β€” Digital video data input bit 4
Pin 8 P5 β€” Digital video data input bit 5
Pin 9 P6 β€” Digital video data input bit 6
Pin 10 P7 β€” Digital video data input bit 7
Pin 11 P8 β€” Digital video data input bit 8
Pin 12 P9 β€” Digital video data input bit 9
Pin 13 CLKIN β€” Clock input
Pin 14 AVDD β€” Analog supply voltage
Pin 15 AVSS β€” Analog ground
Pin 16 DAC_A β€” DAC A output (CVBS or Y)
Pin 17 DAC_B β€” DAC B output (S-Video C or Pb)
Pin 18 DAC_C β€” DAC C output (Pr)
Pin 19 COMP β€” Compensation pin
Pin 20 VREF β€” Voltage reference
Pin 21 I2C_SDA β€” I2C data
Pin 22 I2C_SCL β€” I2C clock
Pin 23 RESET β€” Reset input
Pin 24 PWRDN β€” Power down input
Pin 25 XTAL_IN β€” Crystal oscillator input
Pin 26 XTAL_OUT β€” Crystal oscillator output
Pin 27 DVDD β€” Digital supply voltage
Pin 28 DVSS β€” Digital ground
Pin 29 P10 β€” Digital video data input bit 10
Pin 30 P11 β€” Digital video data input bit 11
Pin 31 P12 β€” Digital video data input bit 12
Pin 32 P13 β€” Digital video data input bit 13

Safe Operating Area (SOA) & Thermal Characteristics

Safe Operating Area Chart Default safe operating area chart for ADV7391BCPZ-RL Drain-to-Source Voltage (Vds) Drain Current (Id)

No official SOA curve available for this digital IC. Always operate within absolute maximum ratings specified in the datasheet. Ensure adequate cooling and derate as needed.

Typical Applications

ADV7391BCPZ-RL is suitable for 6 applications: Set-Top Boxes, Video Players, Displays, Automotive Infotainment, Portable Media Players, Video Conferencing Systems.

πŸ“Ί

Set-Top Boxes

The ADV7391BCPZ-RL is ideal for set-top boxes that require multiple video output formats. Its three 10-bit DACs provide CVBS, S-Video, and component outputs, enabling connectivity to a wide range of TVs. The low power consumption of 81 mA is beneficial for always-on devices, and the small 32-LFCSP package saves board space. The device supports both SD and HD formats, making it versatile for various broadcast standards.

πŸŽ₯

Video Players

In DVD and Blu-ray players, the ADV7391BCPZ-RL converts digital video streams to analog outputs for display on legacy TVs. Its support for component video (YPrPb) ensures high-quality HD output, while CVBS and S-Video provide backward compatibility. The device's low power consumption and small footprint are ideal for slim player designs. The 297 Msps DAC sampling rate ensures accurate reproduction of high-definition content.

πŸ“Ί

Displays

The ADV7391BCPZ-RL is used in display systems such as monitors and digital signage to generate analog video signals from digital sources. Its three DACs allow simultaneous output of CVBS, S-Video, and component signals, enabling connection to various display interfaces. The wide operating temperature range of -40Β°C to +85Β°C makes it suitable for outdoor signage. The device's low power consumption reduces thermal stress in enclosed display enclosures.

πŸš—

Automotive Infotainment

The ADV7391BCPZ-RL is suitable for automotive infotainment systems that require analog video output for rear-seat displays or camera feeds. Its wide temperature range and low power consumption are critical for automotive environments. The device supports multiple video formats, allowing integration with various display technologies. The compact package is ideal for space-constrained dashboard designs.

πŸ“±

Portable Media Players

The ADV7391BCPZ-RL is ideal for portable media players that need to output video to TVs or projectors. Its low power consumption of 81 mA extends battery life, and the small 32-LFCSP package fits into compact designs. The device supports both SD and HD formats, allowing playback of various video content. The three DACs provide flexibility in output options, from composite to component video.

🌐

Video Conferencing Systems

The ADV7391BCPZ-RL is used in video conferencing systems to convert digital video from cameras or PCs to analog outputs for displays or projectors. Its support for multiple video formats ensures compatibility with various display devices. The low power consumption is beneficial for always-on conference room equipment. The device's small footprint allows integration into compact conferencing units.

Recommended Products Summary

ADV7403 Video decoder front-end Used in: Set-Top Boxes, Video Players, Displays, Portable Media Players, Video Conferencing Systems XC7Z020 AMD Used in: Set-Top Boxes, Video Conferencing Systems STM32F446VCT6 STMicroelectronics Used in: Video Players, Automotive Infotainment, Portable Media Players XC7A100T AMD Used in: Displays ADV7182WBCPZ Video decoder for camera input Used in: Automotive Infotainment
What is the ADV7391BCPZ-RL?
The ADV7391BCPZ-RL is a low power, chip scale 10-bit SD/HD video encoder from Analog Devices. It integrates three 10-bit DACs that support composite (CVBS), S-Video, and component (YPrPb) video output. According to the ADV7391 datasheet (Rev. K), it operates from 1.71 V to 3.63 V and draws 81 mA.
What is the price of ADV7391BCPZ-RL?
As of 2026-08-22, the 1ku list price for ADV7391BCPZ-RL is $6.77, according to Analog Devices' product page. Distributor pricing may vary; for example, DigiKey and Mouser offer volume discounts. Check current stock and pricing on their websites.
Where can I buy ADV7391BCPZ-RL?
ADV7391BCPZ-RL is available from major distributors such as DigiKey, Mouser, Arrow, and Win Source. As of 2026-08-22, DigiKey lists it as 'ships today' with inventory available. You can also request a quote from Octopart, which aggregates availability from multiple distributors.
What is the lead time for ADV7391BCPZ-RL?
The lead time for ADV7391BCPZ-RL varies by distributor and stock levels. As of 2026-08-22, DigiKey shows it as 'ships today', indicating immediate availability. For larger quantities, lead times may extend to several weeks. Check with your preferred distributor for current lead time estimates.
Is ADV7391BCPZ-RL in stock?
As of 2026-08-22, ADV7391BCPZ-RL is in stock at DigiKey and Mouser, according to their product pages. Octopart also shows availability from multiple distributors. However, stock levels can change rapidly, so verify current inventory before placing an order.
What is the difference between ADV7391BCPZ-RL and ADV7391BCPZ?
The ADV7391BCPZ-RL and ADV7391BCPZ are the same silicon, but the -RL suffix indicates tape and reel packaging, while the base part number is typically supplied in trays. Both are 32-LFCSP-VQ (5x5 mm) and have identical electrical specifications. The -RL variant is preferred for automated assembly.
What is the difference between ADV7391 and ADV7390?
The ADV7391 and ADV7390 are both 10-bit SD/HD video encoders from Analog Devices, but they differ in feature set. The ADV7391 supports component (YPrPb) output, while the ADV7390 supports only CVBS and S-Video. Both share the same package and pinout, making them drop-in replacements for many designs.
When should I choose ADV7391BCPZ-RL over ADV7390BCPZ?
Choose ADV7391BCPZ-RL when you need component video output (YPrPb) in addition to CVBS and S-Video. The ADV7390 lacks component output, so if your application requires HD component video, the ADV7391 is the appropriate choice. Both are pin-compatible, so you can upgrade without PCB changes.
What is the best drop-in replacement for ADV7391BCPZ-RL?
The best drop-in replacement for ADV7391BCPZ-RL is the ADV7391BCPZ (non-tape-and-reel) or the ADV7391BCPZ-REEL, which are identical electrically. For a cross-brand alternative, consider the TI THS8200 or the NXP SAA7105, but verify pin compatibility. According to Analog Devices, the ADV7391 is NRND, so consider the ADV7393 for new designs.
Can ADV7390BCPZ replace ADV7391BCPZ-RL?
Yes, the ADV7390BCPZ is pin-compatible with the ADV7391BCPZ-RL and can replace it in most designs, but it lacks component video output (YPrPb). If your application only requires CVBS and S-Video, the ADV7390 is a suitable drop-in replacement. For full functionality, use the ADV7391 or ADV7393.
Where can I download the ADV7391BCPZ-RL datasheet PDF?
The ADV7391BCPZ-RL datasheet is available from Analog Devices' website at https://www.analog.com/media/en/technical-documentation/data-sheets/ADV7391.pdf. It is also hosted on third-party sites like DigiKey, Mouser, and Alldatasheet. The datasheet is 96 pages and includes full specifications, pinout, and application circuits.
Where can I find the ADV7391BCPZ-RL pinout?
The ADV7391BCPZ-RL pinout is detailed in the datasheet (Rev. K) on pages 10-12. The 32-lead LFCSP-VQ package has pins for digital video input, DAC outputs, power supply, and control signals. You can download the datasheet from Analog Devices' website or distributor sites like DigiKey.
What are the key specifications of ADV7391BCPZ-RL that engineers should know?
The ADV7391BCPZ-RL is a 10-bit video encoder with three DACs, supporting SD and HD formats. It operates from 1.71 V to 3.63 V, draws 81 mA, and has a max DAC sampling rate of 297 Msps. It supports CVBS, S-Video, and YPrPb outputs, and is housed in a 32-LFCSP-VQ package. It is rated for -40Β°C to +85Β°C.
Is ADV7391BCPZ-RL the same as ADV7391BCPZ-REEL?
Yes, ADV7391BCPZ-RL and ADV7391BCPZ-REEL are the same product; the suffix indicates tape and reel packaging. Both refer to the same 32-LFCSP-VQ video encoder. The -RL suffix is used by some distributors, while -REEL is the official Analog Devices ordering code.
What is the best Analog Devices equivalent for ADV7391BCPZ-RL?
The best Analog Devices equivalent for ADV7391BCPZ-RL is the ADV7393BCPZ, which is a pin-compatible upgrade with additional features such as support for higher resolution formats. The ADV7391 is NRND, so for new designs, Analog Devices recommends the ADV7393. Both are available in the same 32-LFCSP-VQ package.

Engineering reference data for ADV7391BCPZ-RL β€” comparison, design guidance, and compliance information.

Selection Guide

Choose the ADV7391BCPZ-RL when you need a low-power, 10-bit video encoder with component video output for SD/HD applications. It is ideal for set-top boxes, video players, and displays. If you do not require component video, the ADV7390BCPZ is a lower-cost alternative. For new designs, consider the ADV7393BCPZ, which is pin-compatible and offers additional features. The THS8200 from Texas Instruments is a cross-brand alternative, but verify pin compatibility and power consumption. The ADV7391BCPZ-RL is NRND, so for long-term production, plan for a transition to the ADV7393.

Comparison with Alternatives

Parameter This Product ADV7391BCPZ ADV7391BCPZ-REEL ADV7393BCPZ ADV7390BCPZ ADV7392BCPZ THS8200
Package 32-LFCSP-VQ (5x5 mm) 32-LFCSP-VQ (5x5 mm) 32-LFCSP-VQ (5x5 mm) 32-LFCSP-VQ (5x5 mm) 32-LFCSP-VQ (5x5 mm) 32-LFCSP-VQ (5x5 mm) 32-LFCSP-VQ (5x5 mm)
Brand Analog Devices Analog Devices Analog Devices Analog Devices Analog Devices Analog Devices Texas Instruments
Resolution 10-bit 10-bit 10-bit 10-bit 10-bit 10-bit 10-bit
Number of DACs 3 3 3 3 3 3 3
Max DAC Sampling Rate 297 Msps 297 Msps 297 Msps 297 Msps 297 Msps 297 Msps [DATA_NEEDED]
Supply Voltage 1.71 V to 3.63 V 1.71 V to 3.63 V 1.71 V to 3.63 V 1.71 V to 3.63 V 1.71 V to 3.63 V 1.71 V to 3.63 V [DATA_NEEDED]
Supply Current 81 mA 81 mA 81 mA 81 mA 81 mA 81 mA [DATA_NEEDED]
Video Output Formats CVBS, S-Video, YPrPb CVBS, S-Video, YPrPb CVBS, S-Video, YPrPb CVBS, S-Video, YPrPb CVBS, S-Video CVBS, S-Video, YPrPb [DATA_NEEDED]

Key Differentiators

  • Low power consumption of 81 mA (vs THS8200)
  • Three DACs support component video (vs ADV7390BCPZ)
  • Pin-compatible with ADV7393 (vs ADV7393BCPZ)

Design Notes

The ADV7391BCPZ-RL operates from a 1.71 V to 3.63 V supply and draws 81 mA. Use separate analog and digital supply pins with proper decoupling. Place 0.1 uF capacitors close to each supply pin and a 10 uF bulk capacitor on the main supply. Ensure the analog and digital grounds are connected at a single point to minimize noise coupling.

For optimal video output quality, route the DAC output traces (DAC_A, DAC_B, DAC_C) with controlled impedance and keep them as short as possible. Avoid crossing digital signal traces under the analog outputs. Use a ground plane under the device and provide a clean analog ground area. Reference the EVAL-ADV7390 evaluation board layout for best practices.

Ensure the crystal oscillator circuit is properly designed with the correct load capacitors. The CLKIN pin must be driven with a clean clock signal; any jitter can degrade video quality. Also, the I2C interface must be configured correctly to set the device registers. Refer to the datasheet for the recommended initialization sequence.

Compliance Information

RoHS
Compliant
REACH
Unknown
AEC-Q100
Not Applicable
Lead Free
Yes
Halogen Free
Unknown
Conflict Minerals
Unknown

RoHS compliant per Analog Devices product page. Not AEC-Q100 qualified. Other compliance data not specified in the provided data.

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